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Online Advertising Rečnik

Advertajzing se u današnje vreme nalazi na preseku kreativnosti, tehnologije i analize podataka. Ova stranica je najbolje mesto da se upoznate sa rečnikom industrije koja nezadrživo srlja u budućnost. U naše polje delovanja se sliva terminologija iz do sada nam nepoznatih i nepovezanih oblasti. U brzini svakodnevnog posla, često zaboravim koliko je teško uopšte propričati ovaj žargon.

Ako i vama sve to zadaje glavobolju, ili se prosto spremate da tražite posao vezan za digital u inostranstvu, na pravom ste mestu. Ovaj rečnik digitalnog advertajzinga sadrži definicije žargona, skraćenica i stručnih termina koji se koriste na dnevnom nivou u polju modernog reklamiranja: digitalnog marketinga, programmatic advertajzinga, ad tech-a. Ukoliko uočite bilo kakve nepravilnosi ili želite da rečnik dopunite nečime što sam propustio da definišem kontaktirajte me.


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A

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Above The Fold
Above The Line
Acquisition
Active View
Ad Agency
Ad Blocker
Ad Buy
Ad Buyer
Ad Call
Ad Campaign
Ad Exchange
Ad Impression
Ad Inventory
Ad Line
Ad Network
Ad Operations
Ad Ops
Ad Platform
Ad Pricing Model
Ad Rank
Ad Request
Ad Server
Ad Serving Costs
Ad Serving Fees
Ad Slot
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Ad Specs
Ad Tag
Ad Tech
Ad Trafficking
Ad Unit
AdChoices
Added Value
AdSense
Advergame
Advertising Rate
Advertorial
Adware
AdWords
Affiliate Marketing
Age Gate
Analytics
Analytics Platform
Animated Gif
App
AR
ATF
ATL
Attribution
Audience
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B

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B2B
B2C
Backup Ad
Backup Gif
Banner
Banner Ads
Banner Advertising
Baseline
Behavioural Advertising
Behavioural Targeting
Below The Fold
Below The Line
Bidder
Bidding Strategy
Bid Request
Bing
Blacklist
Blog
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Blogger
Blogging
Blogosphere
Bots
Bounce rate
Brand Advertising
Brand Buy
Brand Campaigns
Brand Network
Brand Safety
Brand Spend
Broken Ad Call
Browser
BTF
BTL
Budget
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C

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Cache-busting
Call To Action
Campaign
CDN
Channels
Click
Click Tag
Click-Through Rate
CMS
Co-Branding
Companion Ad
Confirmation Page
Consumption
Content
Content Management System
Content Delivery Network
Conversion
Conversion Pixel
Conversion Rate
Converted
Cookie
Cookie Sync
Cost
Cost Per Acquistion
Cost Per Action
Cost Per Click
Cost Per Day
Cost Per Engagement
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Cost Per Expansion
Cost Per Install
Cost Per Land
Cost Per Lead
Cost Per Thousand
Cost Per View
Cost Per Viewable Thousand
CPA
CPC
CPD
CPE
CPI
CPL
CPM
CPV (Cost Per View)
CPVM (Cost Per Viewable Thousand Ads)
CR
Crawling
Creative
Creative Agency
CSS
CTA
CTR
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D

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Data Management Platform
Daisy-Chaining
DART for Publishers
De-Dupe
De-duplication
Default Ad
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Demand Side Platform
Device Targeting
DFP
Display Advertising
Downweight
DSP
Dynamic Creative
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E

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eCPM
Effective Cost Per Thousand
Efficacy
Engagement
External Comms
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Engagement Rate
Equivalent Cost Per Thousand
Exclusion Pixel
Expandable Ads
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F

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Feed
File Extension
Fill Rate
Fill Rate
First-Party Data
Flash Ad
Flight Dates
Floater
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FMCG
Fold
Follow
Follower
Freemium
Frequency
Frequency Cap
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G

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Gamification
Gated Content
Gif
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Glossary
Google+
Guaranteed Inventory
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H

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Hashtag
Hidden iframe
Homepage
Homepage Takeover
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House Ad
HP
HPTO
HTML
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I

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IAB
IAB New Ad Portfolio
iframe
Impression Cap
Impression RPM
Impression Tag
Impressions
Inbound Links
Inbound Marketing
In-House Marketing
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InLine Advertising
Insertion Order
Install Rate
Interstitial
InText Advertising
Inventory
Inventory Forecasting
Inventory Management
IO
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J

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Java
JavaScript
Jpeg
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jpg
Jump Page
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K

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K Weight
Key Point Indicator
Keyword
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Keyword Targeting
KPI
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L

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Landing Page
Lead
Lead Generation
Leaderboard
Like
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Linear Video Ads
Link
Long Click
Long Tail
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M

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Make Good
Marketer
Marketing Channel
Med Rec
Medium Rectangle
Metrics
MG
Microsite
Mid-Page Unit
Mid-roll
Minimum CPM
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Minimum Guarantee
Mobile Advertising
Modified Tweet
Monetized
Monster MPU
MPU
MRAID
Multi-Size Ad Slot
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N

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Native Advertising
Negative Targeting
Netiquette
Non Human Traffic
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Non-Guaranteed Inventory
Non-Linear Video Ads
Non-Organic Traffic
Non-Session Data
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O

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Online Publishers Association
Open Rate
Opportunity To See (OTS)
Optimising
Organic Traffic
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Outbound Marketing
Overdelivery
Overlay
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P

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Page Impression
Page RPM
Page View
Pages Per Session
Pay Per Click
Performance Advertising
Performance Buy
Performance Campaign
Performance Network
Performance Spend
PHP
Piggyback
Pixel
Placement
Platform
PNG
Polite Loading
Pop-Blocker
Pop-Under
Pop-Up
Post
Post-Click Conversion
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Post-Click Window
Post-Impression Conversion
Post-Impression Window
Post-roll
PPC
PR
Pre-Game
Premium
Pre-Roll
Priority
Programmatic Advertising
Programmatic Attribution
Programmatic Creative
Programmatic Direct
Programmatic Guaranteed
Private Exchange
PSA
Public Relations
Public Service Advert
Publisher
Publisher Ad Tag
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Q

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QR Code
Qualified Leads
Qualitative
Quantitative
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Quartile
Queries Per Second
Query
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R

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Rate Card
Reach
Real Time
Real Time Bidding
Real Time Bidding Platform
Recency
Remnant Inventory
Remnant Network
Reskin
Responsive Ad Unit
Rest of World
Retargeting
Rev Share
Revenue Share
Rich Media
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Rich Media Vendor
Rising Stars
Roadblock Ad
RoC
ROI
RoN
RoS
RoW
RPM
RTB
Run of Channel
Run of Network
Run of Site
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S

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Sales Confirmation Page
Search Engine
Search Engine Marketing
Search Engine Optimisation
Search Ranking
SEM
SEO
SERP
Serve
Server
Session
Session Duration
Share of Voice
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Sitemap
Skippable
Skyscraper
Social Media
SOV
SP
Spider
Sponsored Post
Sponsorship
SSP
Standard Ad Unit
Super Skyscraper
Supply Side Platform
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T

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Tags
Targeting
The Fold
The Waterfall
Third Party Ad Server
TIFF
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Timeline
Traffic
Trafficking

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U

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UGC
UI
Underdelivery
Unique User
Unmonetized
Unoptimised
Unqualified Lead
Unskippable
Upweight
URL
User
User Base
User Experience
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User Experience Testing
User Generated Content
User Interaction
User Interface
User journey
UX
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V

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Value Add
VAST
VI
Video Ad
Video MPU
Video Network
Video On Demand
Video Quartile Pixel
Viewability
Viewability Rate
Viewable Impression
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View-Through
View-Through Conversion
View-Through Conversion Rate
View-Through Rate
Viral Video
VOD
VR
VTR
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W

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Wait Marketing
Waterfall
Web App
Webcast
Webpage
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Wide Skyscraper
WWW
WYSIWYG
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X

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[column lg=“4″ md=“12″ sm=“12″ xs=“12″ ]
XML Sitemap
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Y

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Yahoo!
Yahoo! Bing Network
Yield
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Yield Management
YouTube
[/column]
[/row]


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Z

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Z-Index
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