About

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Milos Aleksic

Zdravo,
Moje ime je Miloš i zahvaljujem Vam što ste izdvojili vreme da posetite ovo ćoše interneta. Ja ujedno volim i mrzim advertajzing, kao uostalom i svako ko je ikada došao u kontakt sa ovom fascinantnom i kompleksnom profesijom.

Fascinira me kako mislimo, kako mislimo da mislimo, kako donosimo odluke i šta zapravo leži ispod naših nepreispitanih ideja o životu, univerzumu i svemu ostalom. Sve komunicira, a ja hoću da znam kako.

Termin „odvratajzing“ je skovao jedan od mojih ličnih heroja, pisac i bivši advertajzer Lazar Džamić, u svojim tekstovima o srpskom advertajzingu koji su izlazili u Našoj Borbi devedesetih godina prošlog veka. Krajem 2016 su ponovo objavljeni u formi knjige.

Ovaj vebsajt predstavlja oživljavanje mojih skromnih napora da doprinesem shvatanju poslovnih komunikacija i polju oglašavanja posebno. Namera mi je da odvratajzing.com postane resurs za buduće praktičare i služi kao platforma za moja pisanija na temu.


Nešto kao CV

Miloš je započeo svoju marketinšku karijeru u Londonskom studiju Sonique, radeći u digitalnoj produkciji za nekoliko velikih brendova i agencija u UK (Disney, Virgin, Jeep).

Zatim je ušao u agencijski svet, priključivši se Basic Advertising-u u Srbiji, gde je bio account i strateg za neke od najvećih korporacija u regionu (Galenika AD, Železnice Srbije).

U potrazi za svežim saznanjima, Miloš je nekoliko godina proveo u kompanijama koje imaju malo veze sa marketingom. Oprobao se u raznim poslovnim ulogama, vezanim za administraciju, finansije i interne komunikacije. Živeo je i radio u Rusiji i Ukrajini.

Tokom ovog perioda, Miloš je osnovao Odvratajzing.com: blog/resurs za advertajzing strategiju i konsalting praksu. Kao freelancer, sarađuje sa malim i srednjim biznisima širom sveta na projektima digitalnog marketinga.

Svoje rastuće intresovanje za tehnologiju oglašavanja je zatim pretočio u poziciju u Sizmek-u, gde je servisirao GroupM EMEA agencije.

Nakon toga je kreirao digitalno-orijentisane strategije i integrisane planove komunikacija za veliki broj klijenata Direct Media-e, a zatim vodio regionalni in-house kreativni tim za društvene mreže u L’Oréal Adria-Balkan.

Danas, Miloš radi kao marketing strateg u KupujemProdajem.

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Milos Aleksic

Hi there,
My name is Miloš and I’d like to thank you for visiting this tiny corner of the internet. I have a love-hate relationship with advertising, like pretty much everyone else who ever had any contact with this fascinating and complex profession.

I’m fascinated by how we think, how we think that we think, and that which lies under the surface of our everyday unquestioned assumptions about life, the Universe and everything else. Everything communicates, and I want to know how.

The term „odvratajzing“ [Serb. odvratno + advertajzing (disgusting advertising)] was coined by Lazar Dzamic, an accomplished writer and strategic planner, in a series of newspaper articles on the state of Serbian advertising in the 90’s. These are once again available in book format (in Serbian).

This website represents a revival of my humble efforts to add to the local business communication landscape and advertising in particular. It is my intent for odvratajzing.com to become a resource for would-be practitioners of the craft, as well as an outlet for my ramblings.


A bit more about me

Miloš began his career at Sonique, working in digital and ad production for some very famous household brands and agencies in the UK (Disney, Virgin, Jeep). He moved into the agency world, joining Basic Advertising in Serbia, where he handled accounts of some of the largest corporations in the region (Galenika AD, Železnice Srbije).

Seeking fresher perspectives, Miloš went over client-side for several years, trying on various marketing and business roles in Russia and Ukraine. During this time, Miloš also founded Odvratajzing.com, a blog/resource website for strategists and a strategic consultancy. As a freelancer, he works on digital marketing projects with SMBs worldwide.

His growing interest in ad tech saw him join Sizmek as an account handler for GroupM’s EMEA agencies.

He went on to handle a variety of Direct Media clients’ needs, in terms of integrated communications planning and digital strategy. Afterwards he led the regional in-house social media creative team at L’Oréal Adria-Balkan.

Today, Miloš is a Marketing Strategist at KupujemProdajem.

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